As the Creative Manager for the Football Federation of Australia, I work closely with Marketing, Public Relations, Digital Content, and our executives. I manage the production of creative from our partner agencies, photographers, designers and printers. I understand the importance of a common goal to execute a great design that delivers on strategy.
I work across multiple kinds of design such as event, large format outdoor, packaging, environment, digital and print. I develop brands and creative campaigns for Australian football which participates in both domestic and global sport. I collaborate closely to keep our teams on brand.
I believe great design comes down to solving and identifying the right problem. Clear communication, being creative, gathering resources and uniting the best ideas to get results. I apply accessibility design principals and support an inclusive approach.
What I do now
Creative Manager at the Football Federation of Australia (2013 - Present)
Creative Management
- Approval of all brand assets across FFA departments & leagues
- Brand protection ensuring product stays in line with core values
- Creation/Direction on brand manuals, brand identities and digital templates/guides
- Management of out sourced design resources, printers, freelancers and photographers etc
- Brand and campaign development in tune with agency and internal directives
- Ensure high standard of output in communications
- Time management of simultaneous projects to meet deadlines.
- Work both independently and in collaboration on projects. Design and produce artwork (within company branding guidelines) from concept to print ready art, following the development and approval process
- Participate in concept development and brainstorming
- Develop design and artwork for a range of applications including: sales support material, mock-ups, marketing collateral, advertising campaigns, themes, on-line/web design components, branding, promotions and events, in both print and digital applications
- Design of internal email campaigns and signage.
- Design and develop email marketing campaigns
- Design and create website assets for promotional and marketing campaigns.
- Maintain consistency of brands across all media
- Provide and control logos and images to external parties
- Manage the use of internal document templates used by the business
- Set up and maintain a Traffic System for FFA
- Maintain FFA’s brand guidelines across the entire brand platform at all times
- Stakeholder management.
- Development of sports presentation graphics used at Hyundai A-League, Westfield W-League and FFA controlled matches including Socceroos and Westfield Matildas matches
- Stadium Signage
Previous Roles
VITALSTRENGTH (Power Foods International)
Graphic Designer, 2007 -2013
Power Foods International is a sports supplement and nutrition organisation which
manufactures and sells sport foods to over 600 retail outlets Australia wide.
Main responsibilities.
- Design of corporate and marketing materials for print and web, from draft to finished art and medium application
- Concept and design of internal and external campaigns/presentations
- Packaging design, project management, photography art direction
- Print management and out sourcing
- Point of sale, advertising and competitions
- Website design, social media and sourcing imagery.
Main responsibilities
- Project management of design
- Layout and design of newsletters/brochures to strict corporate guidelines
- Client liaison, print management, quotations
- Pitching for new business; point of sale, advertising and competitions
- Brainstorming and creative contribution in developing events and media kits
- Digital and website maintenance.
Main responsibilities
- Design of corporate and marketing materials for print
- Concept and design of internal and external campaigns
- Mac operation
- Pre press set up.
Education
Design Education
19 years experience
University of Technology Sydney:
Graduate Certificate Interactive Multimedia. 2008
Billy Blue School of Graphic Arts:
Advanced Diploma of Graphic Arts. 2000
Software
Adobe Creative Suite: InDesign, Illustrator, Photoshop, Keynote and Acrobat.
Basic and working knowledge of HTML, CSS.