As an experienced creative, graphic and brand designer, I have dedicated my career to crafting visual identities and campaigns that resonate and engage. With a keen eye for detail and a deep understanding of design principles, I blend creativity with strategy to develop compelling visual narratives. My journey in the design world has allowed me to collaborate with diverse clients, translating their visions into memorable visual communications that not only capture attention but also build lasting connections. I thrive on the challenge of merging aesthetics with functionality, ensuring that each design not only looks good but serves a purpose in telling a brand’s story.

What I do now

Senior Creative Designer, Endeavour Group

My primary role to date has been to lead a refresh of the Jimmy Brings brand (a Alcohol Delivery Service), to establish new and robust guidelines, and create a distinct brand look and feel. Create and implement a foundational design system and templates. Direct creative craft, and oversee production.

Brand
  • Brand development and guidelines
  • Brand protection ensuring product stays in line with core values
  • Creation/Direction on brand manuals, logo suites, colour palette, and digital templates/guides
  • Brand and campaign development in tune with internal directives
  • Presentation and design articulation of ideas
  • Ensure high standard of output in communications
  • Time management of simultaneous projects
Design
  • Work both independently and in collaboration on projects. Design and produce artwork from concept to publish ready art and follow the development and approval process
  • Concept development and campaign ideation
  • Develop design and artwork for a range of applications including: Digital animation, website, CRM support material, mock-ups, marketing collateral, advertising campaigns, branding, retail promotions and van decals,
Previous Roles

Creative Manager, Football Australia 2013 - 2022

Creative management and a hands-on craft role in which I supported the development and implementation of Football Australia (2013-2022) and the A-Leagues (2013-2018) marketing initiatives. The main responsibilities were as follows:

  • Lead design/artwork from brief to finished art
  • Production of artwork for all campaigns. External ad agency and internal creative rollout.
  • Create and maintain guidelines for all Football brands.
  • Creative ideation of campaigns and master design layouts.
  • Logo suite and commercial logo lock-ups
  • Maintaining traffic management process for the studio
  • Manage direct reports and external resources
  • To assist the Events department in the art direction of Sports Presentation requirements across the A-League and Football's National team(s) events.
Graphic Design
  • Work both independently and in collaboration on projects. Design and produce artwork (within company branding guidelines) from concept to print ready art, following the development and approval process
  • Participate in concept development and brainstorming
  • Develop design and artwork for a range of applications including: sales support material, mock-ups, marketing collateral, advertising campaigns, themes, on-line/web design components, branding, promotions and events, in both print and digital applications
  • Design of internal email campaigns and signage.
Website and HTML
  • Design and develop email marketing campaigns
  • Design and create website assets for promotional and marketing campaigns.
Brand Management
  • Maintain consistency of brands across all media
  • Provide and control logos and images to external parties
  • Manage the use of internal document templates used by the business
  • Set up and maintain a Traffic System for FA
  • Maintain FA’s brand guidelines across the entire brand platform at all times
  • Stakeholder management.
Events Design
  • Development of sports presentation graphics used at A-League, W-League and FA controlled matches including Socceroos and Matildas matches
  • Stadium Signage

Designer Vitalstrength (Power Foods International) 2007 - 2013

Power Foods International is a sports supplement and nutrition organisation which manufactures and sells sport foods to over 600 retail outlets Australia wide.

Main responsibilities.

  • Design of corporate and marketing materials for print and web, from draft to finished art and medium application
  • Concept and design of internal and external campaigns/presentations
  • Packaging design, project management, photography art direction
  • Print management and out sourcing
  • Point of sale, advertising and competitions
  • Website design, social media and sourcing imagery.
MARKETING ELEMENTS - PR Agency, Senior Graphic Designer, 2003 - 2007

Main responsibilities
  • Project management of design
  • Layout and design of newsletters/brochures to strict corporate guidelines
  • Client liaison, print management, quotations
  • Pitching for new business; point of sale, advertising and competitions
  • Brainstorming and creative contribution in developing events and media kits
  • Digital and website maintenance.
SAID STUDIO - Design and Print Agency Graphic Designer, 2000 - 2003

Main responsibilities
  • Design of corporate and marketing materials for print
  • Concept and design of internal and external campaigns
  • Mac operation
  • Pre press set up.
Education

Design Education
20+ years experience

University of Technology Sydney:
Graduate Certificate Interactive Multimedia. 2008

Billy Blue School of Graphic Arts:
Advanced Diploma of Graphic Arts. 2000

Software
Adobe Creative Suite: Photoshop, Illustrator, InDesign, Firefly, Express, After Effects, Premier Pro and Acrobat. Basic and working knowledge of Figma, Google Web Designer, HTML, CSS.