As the Creative Manager for the Football Federation of Australia, I work closely with Marketing, Public Relations, Digital Content, and our executives. I manage the production of creative from our partner agencies, photographers, designers and printers. I understand the importance of a common goal to execute a great design that delivers on strategy.

I work across multiple kinds of design such as event, large format outdoor, packaging, environment, digital and print. I develop brands and creative campaigns for Australian football which participates in both domestic and global sport. I collaborate closely to keep our teams on brand.

I believe great design comes down to solving and identifying the right problem. Clear communication, being creative, gathering resources and uniting the best ideas to get results. I apply accessibility design principals and support an inclusive approach.

What I do now

Creative Manager at the Football Federation of Australia (2013 - Present)

Creative Management

  • Approval of all brand assets across FFA departments & leagues
  • Brand protection ensuring product stays in line with core values
  • Creation/Direction on brand manuals, brand identities and digital templates/guides
  • Management of out sourced design resources, printers, freelancers and photographers etc
  • Brand and campaign development in tune with agency and internal directives
  • Ensure high standard of output in communications
  • Time management of simultaneous projects to meet deadlines.
Graphic Design
  • Work both independently and in collaboration on projects. Design and produce artwork (within company branding guidelines) from concept to print ready art, following the development and approval process
  • Participate in concept development and brainstorming
  • Develop design and artwork for a range of applications including: sales support material, mock-ups, marketing collateral, advertising campaigns, themes, on-line/web design components, branding, promotions and events, in both print and digital applications
  • Design of internal email campaigns and signage.
Website and HTML
  • Design and develop email marketing campaigns
  • Design and create website assets for promotional and marketing campaigns.
Brand Management
  • Maintain consistency of brands across all media
  • Provide and control logos and images to external parties
  • Manage the use of internal document templates used by the business
  • Set up and maintain a Traffic System for FFA
  • Maintain FFA’s brand guidelines across the entire brand platform at all times
  • Stakeholder management.
Events Design
  • Development of sports presentation graphics used at Hyundai A-League, Westfield W-League and FFA controlled matches including Socceroos and Westfield Matildas matches
  • Stadium Signage

Previous Roles

VITALSTRENGTH (Power Foods International) Graphic Designer, 2007 -2013

Power Foods International is a sports supplement and nutrition organisation which manufactures and sells sport foods to over 600 retail outlets Australia wide.

Main responsibilities.

  • Design of corporate and marketing materials for print and web, from draft to finished art and medium application
  • Concept and design of internal and external campaigns/presentations
  • Packaging design, project management, photography art direction
  • Print management and out sourcing
  • Point of sale, advertising and competitions
  • Website design, social media and sourcing imagery.
MARKETING ELEMENTS - PR Agency Senior Graphic Designer, 2003 - 2007

Main responsibilities
  • Project management of design
  • Layout and design of newsletters/brochures to strict corporate guidelines
  • Client liaison, print management, quotations
  • Pitching for new business; point of sale, advertising and competitions
  • Brainstorming and creative contribution in developing events and media kits
  • Digital and website maintenance.
SAID STUDIO - Design and Print Agency Graphic Designer, 2000 - 2003

Main responsibilities
  • Design of corporate and marketing materials for print
  • Concept and design of internal and external campaigns
  • Mac operation
  • Pre press set up.


Design Education
19 years experience

University of Technology Sydney:
Graduate Certificate Interactive Multimedia. 2008

Billy Blue School of Graphic Arts:
Advanced Diploma of Graphic Arts. 2000

Adobe Creative Suite: InDesign, Illustrator, Photoshop, Keynote and Acrobat. Basic and working knowledge of HTML, CSS.