We Are Matildas
FIFA Women's World Cup France 2019 - Creative Campaign
![](img/Cat_pages/WeAreMatildas/Project_WAM_Main_img_0.jpg)
![](img/Cat_pages/WeAreMatildas/Project_WAM_Posters_img_1.jpg)
![](img/Cat_pages/WeAreMatildas/Project_WAM_Wordmark_img_2.jpg)
![](img/Cat_pages/WeAreMatildas/Project_WAM_Influencer_img_3.jpg)
![](img/Cat_pages/WeAreMatildas/Project_WAM_Social_img_4.gif)
![](img/Cat_pages/WeAreMatildas/Project_WAM_Templates_img_5.gif)
![](img/Cat_pages/WeAreMatildas/Project_WAM_Milestone_img_8.jpg)
Clients
Australian Women's National Football,
The Matildas
Category
Branding, Design Strategy, Art Direction, Creative Concept, Visual Design
Posted
June, 2019
Project
The task was to create a design strategy for the Australian Women's Football Team "The Matildas" for the FIFA Women's World Cup France 2019 football tournament. I implemented the creative campaign which advocated the "We Are Mailtdas" marketing message. Adopting the brand values and list of key words for the brand. I created a logotype, the visual design look and feel. This was then applied to graphic designs across multiple channels and a wide varitation of assets, such as digital, social and paid advertising. A project I worked on individually from conception through to finished art. Examples of this work can be viewed above.