We Are Matildas

FIFA Women's World Cup France 2019 - Creative Campaign

Australian Women's National Football,
The Matildas


Branding, Design Strategy, Art Direction, Creative Concept, Visual Design


June, 2019


The task was to create a design strategy for the Australian Women's Football Team "The Matildas" for the FIFA Women's World Cup France 2019 football tournament. I implemented the creative campaign which advocated the "We Are Mailtdas" marketing message. Adopting the brand values and list of key words for the brand. I created a logotype, the visual design look and feel. This was then applied to graphic designs across multiple channels and a wide varitation of assets, such as digital, social and paid advertising. A project I worked on individually from conception through to finished art. Examples of this work can be viewed above.