Football Federation Australia introduced a new e-League that connects fans of the global phenomenon EA SPORTS™ FIFA 18 game with the Hyundai A-League. The FFA’s e-League is the premier competition for the region’s elite FIFA 18 competitors which represent the Hyundai A-League’s elite top-tier clubs to determine an e-League champion for both Xbox and PlayStation.

Using the FFA’s code brand I developed the new e-league’s brand, design guidelines, art templates and studio set design.